Meet Performax
Formerly trading as Corvette Queensland, Performax pioneered the modern conversion process, supplying performance American-made vehicles to Australia and right-hand-drive markets.
Founded in 1989, the company is recognised around the world as a market leader.
The Challenge At Hand
Performax wanted to showcase the Ford F-150 and everything it has to offer for a discerning customer, work to weekends.
With a near-saturated 4x4 and SUV market place in Australia, the challenge was cutting through and connecting with the right audience - at the right time.
Our Ideas And Pitch
AusGarage felt it was not only necessary to highlight the features, benefits and let's be frank, bragging rights of owning a Ford F-150, but also to show a real owner's buying decision.
This way, other potential owners could imagine an F-150 in their lives - especially tradies.
The Client's Results
With a short turnaround, AusGarage storyboarded and shot a narrative-driven content piece that could be used online on social media, along with the Performax website.
For this campaign, we used a real Performax Ford F-150 owner. The enquiry results for Performax we're significant.
Behind The Scenes
There are trucks, and then there's the Ford F-150 - it's a beast. No wonder its been America's best-selling truck for over 40 years.
Getting up close and personal with this truck was a pleasure, so was Bill who says he's never turned so many heads before.
Have an idea? Let's get in touch!
Whether you have a clear campaign that you want to execute, or simply want to chat through some ideas. Contact us today.
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