Meet Battery Zone
Battery Zone are backed by a nationwide group of auto electricians and New Zealand's most popular battery brand - Yuasa Batteries.
Battery Zone is locally known as 'Your Local Battery Experts', who can be found across 40+ New Zealand locations.
The Challenge At Hand
Following a successful brand launch in 2019. Battery Zone wanted to transition their key messaging from 'who we are', to 'how can we help you'.
The goal was to become more customer-centric now that the brand was well established in NZ.
Our Ideas And Pitch
As a new brand, we felt there was some room for fun that more established competitors are not able to take advantage of.
AusGarage proposed a lighter approach to a real problem - with heroes for each of Battery Zone's primary audiences.
The Client's Results
To get Battery Zone's new message out there, AusGarage produced alternate TVC style ads, social media materials, Google ad campaigns and catchy radio ads.
Battery Zone saw instant results in people's reaction to their brand.
Behind The Scenes
We love New Zealand, so getting the chance to head over for Battery Zone was amazing.
With rather early, fresh mornings and late nights, we captured the essence of the new Battery Zone brand - and got a sneaky outtake reel too 🙂
Have an idea? Let's get in touch!
Whether you have a clear campaign that you want to execute, or simply want to chat through some ideas. Contact us today.
Let's Talk
