On Wednesday the 18th of March we had the opportunity to be involved in the logistical planning of the Cootha Classic Media launch. The Cootha Classic is an exciting event that is returning in September to Brisbane’s iconic Mt Coot-tha. With a finely tuned format set to make a big impact, the AusGarage team was excited to ensure the media launch was a great success.
Working closely with the Cootha Classic team, BG Consulting as well as TPR Media we were able to create a fantastic media opportunity. AusGarage through our in house talent were able to 3D model initial concepts, coordinate locations and meet all requirements set by the Brisbane City Council to ensure that the event was run in a safe efficient manner. The logistics involved to display vehicles and a truss structure in a busy section of South Bank is quite a complex process and something the AusGarage team enjoyed organising.
On the day we did experience inclement weather which allowed the team involved to show off their ability to think on their feet and ensure the best results were achieved for the client. The TPR team stepped up to the mark to ensure that once the weather had cleared, high quality content creation was the number one priority for the brands ongoing campaign.
Thanks to the efforts of all involved this exciting event had an incredibly successful launch event with significant coverage achieved in Print, TV and radio. For more details on the Cootha Classic to be held on the 5th September in Brisbane, check out their website.