Make Your Brand Stand Out In A Busy Digital Market
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We live in an exciting time. Technology doesn’t just add to our lifestyle, it is an integral part. While you are reading this article there is a good chance you have multiple devices in front of you. How often are you reading something on your phone, while glancing over to your TV, or computer and nowadays you can check your smart watch, just in case you aren’t connected enough.
So what does this mean for the average person? You wake up and check your Facebook or you turn on the TV, both of which bombard you with consistent advertising opportunities, whether you’re aware of it or not – Even half the shows are an ad themselves! Next you hop into the car, tune into the radio and get hit by business after business trying to get their message into the front of your mind. It goes on and on, from the moment we wake up to the moment we go to sleep, we are hammered by advertising messages.
So with endless opportunities to reach your customer, advertising in the tech era should be easy right? It is simple, you just put your product on your website and social media profiles, customers will see it and the sales come rolling in. With all these different avenues, it would seem that it has never been easier to advertise your product… at least, that is the common thought.
The bottom line is that anyone can get their product online – the real talent is in making yourself standout from the market. It is simple, in the age to technology, quality creative is still king! The lines between entertainment and advertising have never been so blurred. To earn the attention of your customers you need to entertain. Break through the white noise with the kind of genuine content that your ideal customer wants to consume. Successfully integrate that entertainment with your product and the opportunities open up. Beyond sales you are able to drive brand loyalty, connect with your consumer and grow your business with the market.
An exciting example of creative strategy and the latest technology was the recent Porsche campaign run in Melbourne by oOh! Media. The billboard outside Melbourne Airport used cameras to detect a Porsche approaching and automatically changed the message to “It’s so easy to pick you out of the crowd”. This campaign was creative and exciting for all involved. The driver of the Porsche feels special, driving home brand loyalty. Other commuters witness the special treatment of a Porsche owner which further perpetuates the premium branding of the car manufacturer while millions around the country spent weeks talking about the campaign. This was creative, bold and a thoroughly entertaining way for Porsche to engage with their customer base. Full article here.
Unless you are dealing with an essential item or service, you need to provide motivation to purchase your product. Or better yet find and engage with those already motivated. Think about how your customer consumes your product. What sort of person are they? What age group? Where do they spend most of their time? Once you know the basics it is then about using a creative strategy to reach, entertain and engage with them.
It is this creative strategy and implementation that we here at AusGarage work with every client to discover. Your brand needs to stand out from the crowd, advertising is not a game of follow the leader, it is about being bold, being different and engaging with your consumer in a way your competitors haven’t.
If you have any questions about your Marketing or Advertising for your Automotive business, we would love to meet with you and see how we can help.
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