I have recently been re-reading one of the most influential books in the industry “Confessions of an Advertising Man” by David Ogilvy. While the book speaks of an era of advertising that has some profound differences to the current methodology of content marketing, its core lessons are still very much relevant.
Bernard Raffaut – Account Director For those of you who know me, you understand what drives (pun intended) me. I’m happiest when I’m helping people…and more specifically, […]
Bernard Raffaut – Account Director at AusGarage World-class, industry leading, state of the art, high performance…all words synonymous with a brand that AusGarage is excited to be working […]
I must admit, the title is slightly deceiving. Customers do and always will care how professional your business is. The truth is, the idea of professionalism has […]
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