“At TUFF we want to make a positive difference for our clients, our employees and the community.”

I took that line directly from the TUFF Bullbars Australia website and chose to share it here because it 100% resonated with me.

I am a massive advocate for making a positive difference in people’s lives. Whether it be from a customer service, a team nurturing or a community support standpoint, I strongly feel that as individuals and in business it is important to leave people better than we found them.

I’ve always come from a place of “what can I do to help”, “what can I do to be of service”, “how can I add value?” It probably stems from my being a Campaigner Personality type; which clearly indicates that I have a conviction to serve a greater good and that I am motivated by intangible rewards felt in the heart and soul. Deep…I know. You should read what else it says about me.

It’s always refreshing to meet with a business that shares many of the same ideals of humanism rewarding: those of kindness, care, support, and altruism to name but a few.

TUFF strikes me as a company that not only cares about being market leaders in the manufacture and distribution of vehicle frontal protection systems in Australia; but also a company that recognises that where they are today would not be possible if not for the expertise and knowledge of their team, the support of their customers and their strong set of company values. 

It is for these reasons they are a nationally recognised and well-respected brand in the automotive aftermarket industry.

The team at AusGarage are excited to be involved in helping TUFF gain even greater brand awareness via robust, targeted ad campaigns on the Google AdWords Platform. Digital campaigns are our bread and butter. Creating strategy from brief stage through to execution is something we take great pride in. It doesn’t stop there however. Digital marketing relies on effective tracking, retargeting and learning from analytics data. This is where it really gets interesting, not to mention profitable for brands.

Through effective strategy and execution, our team aim to shine to spotlight not only on TUFF as a brand, but also on their range of bullbars, trays and accessories.

If you would like more information on how we can help take your brand to another level, feel free to reach out to me directly on bernard@ausgarage.com.au.

Bernard Raffaut

About Bernard Raffaut

Bernard is an Account Director and collaborator who takes pride in every relationship. He takes a strategic and collaborative approach to marketing - working on a personal level to create real life campaigns that render real life results. When Bernie is not on the phone or checking in on clients he enjoys spending quality time with his family and volunteering at community events.