Bernard Raffaut – Account Director at AusGarage
World-class, industry leading, state of the art, high performance…all words synonymous with a brand that AusGarage is excited to be working with.
PWR is a leading provider of cooling solutions for race categories around the world; including V8 Supercars, Formula1, NASCAR and INDYCAR. Sounds exciting hey? Well it is.
PWR manufacture high performance aluminium radiators, intercoolers, oil coolers and supply them to both professional Motorsport teams and the general public.
Before PWR decided to turn up the heat on their content marketing strategy with AusGarage, I was fortunate enough to be given a personal tour of their state-of-the-art manufacturing facility in Ormeau, Queensland. To say that I was blown away is an understatement. What I witnessed was nothing short of amazing. So much technology, research, engineering and innovation goes into the manufacturing of their product, not to mention leading quality-control measures! The facility includes a controlled atmosphere brazing furnace, a CNC machine shop, an R&D and design department and an in-house wind tunnel.
What’s encouraging about partnering with businesses such as PWR is how much it excites the AusGarage team as they set forward on a creative journey to bring engaging, educational and valuable content to a business that sees value in creating, owning and distributing video. A business that began some 30 years ago; well before Facebook, content marketing and the like had any place in the marketing stable.
Dave Mawson from PWR said:
“We have a well-recognised brand in PWR and people know we are the best at what we do, but it is one of the best kept secrets. We have a great story and product, however we needed to better engage with our potential consumer-base; communicating our range and expertise in performance cooling. Given the work that we have done with AusGarage in the past, we knew we had to continue with that partnership.
James and his team make what is a complex process easy, it is as simple as that. We don’t know what the best angle is or how to get the most from our images and digital content, but the AusGarage crew are so professional and flexible in what they do, they just make it happen. They are the best at what they do hands down, which makes my job just so much easier.”
This is not the first time we have worked with the PWR team. In 2016 and earlier this year we created a number of videos with Power Torque Performance Tuning in partnership with PWR. You can check out some of the videos on the AusGarage Vimeo channel.
This time around, we are working exclusively with PWR; creating a series of videos to help the business display various aspects of their offering.
The first two videos will be 4WD focused and feature PWR’s intercooler products. The aim of each of these videos is to show the strain placed on both engine and gearbox when towing a caravan and; the need for engine cooling and issues with stress loads when heading off-road through puddles, sand and rough terrain.
I’m really looking forward to what the team create based on the brief and I’m sure PWR are just as excited.
If you’re an automotive business seeking to take your business to the next level, you seriously can’t look past automotive content specialists AusGarage. You may think I’m bias, but, I knew AusGarage well before I started working directly with them and I rate them just as high now as I did then when it comes to creating engaging and quality automotive content. Get in touch if you’re keen to drive your business to greater success with AusGarage!