Meet Century Batteries
Established in 1928, Century Batteries has over 90 plus years become a household name in Australia and New Zealand.
Century Batteries are also the last battery manufacturer in Australia, being made right here at the forefront of local design and manufacturing.
The Challenge At Hand
Century Batteries reached out to AusGarage with the challenge of developing campaigns that would:
a) Create brand awareness amongst the Australian public.
b) Strengthen their connection with people who are already passionate about their brand.
Our Ideas And Pitch
AusGarage proposed that we talk to the people who work at Century - about their passions.
We met Gary and Peter, who've since become legends in the industry (check out the videos). We also created an inspiring TVC campaign for the Supercars, amongst other assets.
The Client's Results
The campaign results were phenomenal, receiving public feedback like:
'Didn't know Century was made in Australia, will use them next time!'
'I'll be buying Century Batteries from now on'.
'Never knew this about century batteries, lets all support this great company'.
Behind The Scenes
Capturing Gary's and Peter's stories was more powerful than we could ever have hoped for. I feel like AusGarage simply held the camera and asked the questions.
If you haven't watched the videos yet, we're sure you'll be moved by Gary and Peter too.
Our Favourite Quotes
“Didn't know Century was made in Aust, will use them next time! Well done”.
“I just got a new Century battery last week.....it even has a Supercars logo on it”!
“The last battery manufacturer in Australia the only ones I buy”.
“Never knew this about century batteries we all need keep Australia Australian lets all support this great company”.
“I'll be buying Century Batteries from now on”.
Have an idea? Let's get in touch!
Whether you have a clear campaign that you want to execute, or simply want to chat through some ideas. Contact us today.
Let's Talk
