PWR approached AusGarage with a goal to engage their online audience. PWR is well known for their high level motorsport applications but were looking for new ways to show their extensive range of products for the consumer market. After learning more about the business through factory tours, manufacturing processes and strategy meetings, AusGarage were able to formulate a content strategy that would allow PWR to reach their digital goals.
Video content was chosen as the most suitable medium for engaging PWR’s online audience. AusGarage through their in house content production team began filming in October 2017. Each video is centered around the individual story and passion of a PWR customer. AusGarage organised the talent management, location, interview & action filming, editing and brand assets. Each video will be distributed via social and web channels by the team at PWR.