15 Ways to Get the Best Out of your Agency. (Pts 6-10)

James Payne – Creative Director   Missed the first five points? Check it out: http://www.ausgarage.com.au/15-ways-to-get-the-best-out-of-your-agency/ 6) Don’t strain your advertising through too many levels. Sometimes the greatest ideas are elegantly simple. It is much like the movie “Inception”, great campaigns focus around planting a simple yet effective idea and letting that grow with your target audience. Allow your audience to make that…

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Customers Don’t Care How Professional You Are!

I must admit, the title is slightly deceiving. Customers do and always will care how professional your business is. The truth is, the idea of professionalism has changed. It used to be good enough if your business had a nice corporate image. Professional logos, matching uniforms and some nice consistent branding on your shopfront/website was all you needed. This is…

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Make Your Brand Stand Out In A Busy Digital Market

[holo_row][holo_column size=”col-sm-12″][holo_text margin_top=”” margin_bottom=”” unique_id=”holo_text-5099″] We live in an exciting time. Technology doesn’t just add to our lifestyle, it is an integral part. While you are reading this article there is a good chance you have multiple devices in front of you. How often are you reading something on your phone, while glancing over to your TV, or computer and…

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Open Your Eyes, Not Everyone Is Competition

[holo_row][holo_column size=”col-sm-12″][holo_text margin_top=”” margin_bottom=”” unique_id=”holo_text-6289″] Relative to our bigger neighbours, Australia is a small market. Break that down to automotive businesses in Australia and it gets significantly smaller. Despite our size and customer base the auto industry has proven time and time again that we can lead the way. We are lucky enough to enjoy a wealth of quality products…

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Paid, Owned & Earned Media – What Your Business Should Be Using

[holo_row][holo_column size=”col-sm-12″][holo_text margin_top=”” margin_bottom=”” unique_id=””] Depending on their background, we come across many clients with their own media preferences. Those who have been using print media for years enjoy having something tangible with their brand that is distributed to a large volume of consumers. Another client may be drawn entirely to their own channels of digital media. It can be…

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Get Your Automotive Product To The Right Market

[holo_row][holo_column size=”col-sm-12″][holo_text margin_top=”” margin_bottom=”” unique_id=””] You know your business has a great product. You know that other automotive businesses would use it if you got the chance to talk to them. The benefits are obvious, you just need to get them out to those looking. So what is stopping you? One of the biggest limitations for any business is time….

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