Overview

PWR provides world class cooling solutions by manufacturing high performance aluminium radiators, intercoolers and oil coolers for race cooling solutions to leading race categories and teams such as F1, NASCAR, V8 Supercars, Deutsche Tourenwagen Masters and World Rally Championship, PWR is recognised as a world leader when it comes to high performance cooling.

 

Project

The Journey

Client

PWR Performance Products

What We Did

Content Creation

Strategy

PWR approached AusGarage with a goal to engage their online audience. PWR is well known for their high level motorsport applications but were looking for new ways to show their extensive range of products for the consumer market.

After learning more about the business through factory tours, manufacturing processes and strategy meetings, AusGarage were able to formulate a content strategy that would allow PWR to reach their digital goals.

It was decided that the most effective way to communicate the vast array of applications for PWR products was to show the journey of their existing customers. PWR have a wealth of current customers that are using their products in world leading race cars, street cars, custom car builds, 4WD and much more. By tapping into the passion of their customers, PWR would be able to gain external endorsement and showcase practical uses of their product.

Implementation

Video content was chosen as the most suitable medium for engaging PWR’s online audience. AusGarage through their in house content production team began filming in October 2017. Each video is centred around the individual story and passion of a PWR customer. AusGarage organised the talent management, location, interview & action filming, editing and brand assets. Each video will be distributed via social and web channels by the team at PWR.