Green RV had a reputation as a rapidly expanding dealership group providing thousands of Australians with their dream caravans. AusGarage was approached with the task of creating an engaging campaign for their increasingly diverse target demographic.
After many strategy sessions the AusGarage team put together a brief for what would become the Friday RV Cooking show. Featuring Mick Capelli, a Sunshine Coast chef, the team would travel to ideal locations and film a cooking show using only the facilities available in the Green RV provided Caravan. Extensive partner engagement was involved for all locations as well as follow up blogs, PR and direct email campaigns.