Overview

ASV Euro Parts has a long history as the name in second hand and new European car parts. They approached AusGarage with the unique task in overhauling web platforms and creating the required content to launch a brand new product to the Australian market. Puncture Free tyres would offer the Australian consumer an option to avoid flat tyres, costly repairs and accidents related to tyre blowouts.

A crucial part of promoting puncture free tyres to the consumer market was a PR campaign. AusGarage was engaged to highlight the product on premium European makes in locations befitting of popular lifestyle magazines. 

Project

ASV P-Free – Lifestyle Photoshoot

Crew

Account Manager:  Bernard Raffaut

Campaign Manager: James Payne

Photographer: James Payne

Retouching: Shaun Maluga